Thursday 3 October 2013

Semiotic Theory

What is semiotic theory?

The web definition of Semiotic theory is "in linguistics, semiotics, also called semiotic studies or semiology, is the study of sign processes (semiosis), or signification and communication, signs and symbols." 

Morris believed that human actions all have signs and meanings and they come in three ways:

  • The Perception stage - The person becomes aware of the sign
  • The Manipulation stage - The person interprets the sign and decides how to respond to it
  • The Consummation stage - The person responds
Denotation...

Denotation is the literal meaning of something, in semiotics it means the literal meaning of the signifier.

Connotation...

Connotation is the deeper meaning of something for example red connotes anger.



1 comment:

  1. Michael, you have successfully attempted all the blog posts, however you have not completed the final one (Semiotic Theory analysis). This shows you could have used your time more wisely, this will reflect in your overall AS grade as you are marked on this also. You need to be contributing more blog posts each week, the tasks set in lesson then an independent study post to reflect your independent study – this will then reflect your grade and the show you understand the required levels of work at A-level.

    You have had numerous lessons to update and improve this, as well as completing the more recent tasks that I have set. You have had plenty of time to ask for support from your peers and teachers, which you have not used wisely.

    Your target is a B - the work you have completed so far is currently acceptable, but with the missing work you are currently FAILING the course.

    You need to alter your work ethic and start to act like an A-Level student.

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